RALUCA
KOSTOVSKI
Brand Builder & Growth Strategist
Blending creative and business ambition to yield commercial results.
BUILDING BRANDS THAT GROW
Experience & Impact
With over 13 years leading advertising and marketing for brands in finance, retail, auto, QSR, and CPG, I help companies bridge the gap between strategy and execution to drive meaningful growth.I’m recognized for simplifying complex challenges, aligning creative vision with commercial goals, and leading high-performing teams that deliver under pressure. From national campaigns to brand transformations and new business pursuits, I focus on framing the challenge, guiding the strategy, and mobilizing the right people to create work that drives results where it matters most.If you’re looking for someone who can:• Launch, elevate, or reposition your brand
• Steer programs, projects, and teams already in motion
• Lead or support business development and pitch opportunitiesLet’s talk.
Client Partnerships
Expertise & Services
NEW BUSINESS & GROWTH
Write RFPs, lead pitches, and build relationships that drive organic growth and new business.
Strategy &
Positioning
Define challenges, identify opportunities, and shape marketing strategies.
Campaign Leadership
Coordinate and oversee integrated campaigns for on-time, on-budget delivery.
CLIENT & TEAM LEADERSHIP
Develop and lead relationships, mentor teams, and strengthen collaboration.
Work Highlights
I’ve launched challenger brands, repositioned heritage names, and modernized household staples, with a focus on growth and cultural relevance.
EQ BANK
From Product to Purpose in Digital Banking.
A values-driven platform repositioned EQ Bank as a challenger brand, translating product features into emotional relevance.Launch efforts drove an 89% spike in site traffic and exceeded annual acquisition targets in just five weeks. Sustained YoY strategy and rollout contributed to over $4B in deposits and EQ being named Canada’s #1 bank by Forbes.
SUBWAY
Reframing QSR for the Next Generation.
Revamped Subway’s social strategy through a Gen Z lens, blending food, entertainment, and platform-native storytelling to reenergize its TikTok and Instagram presence.Leveraged audience insights and cultural trends to create social-first content and athlete-led campaigns that highlighted menu innovation and elevated brand relevance. Results exceeded engagement and follower targets in less than half the projected time.
STAEDTLER
A Legacy Brand Redrawn.
A culturally relevant campaign built around reclaiming creativity in an era where AI was challenging artistic integrity.With a modest budget, the work drove 8.8M views, was adapted in 16 international markets, and sparked a 78%+ sales spike in the first month.
